Make sure that any language used doesn’t narrow down too much to one specific group instead, try writing with most age groups in mind by using common sense when determining how to best convey messages while still staying true to tone and style preferences throughout all segments.įor example, if you are a small business in the fitness industry with an online course of a high-powered fitness training program that extends to 4 weeks, addressing people who want to workout to burn fat, then go ahead and spill it out, nice and clear: “The Ultimate 4-Week Bodyweight Workout to Get Fit, Strong and Lean.” 3Focus on the key benefits If your audience isn’t specifically defined in the text of your work then they might be left wondering what exactly am I buying? When you’re creating a course, it is important to consider who will buy this product. People want something useful, and usually, they search Google to find it! 2Specify your audience Popular search queries such as “how-to” and “what” attract people’s attention. Use phrases from your title names and see if any have a big enough volume of search or try discovering related keywords based on them.Ĭheck out the following video on how to use the most popular tool for keyword discovery that will help you identify and write an SEO-optimized title for your online course. Going a bit deeper, after you collect a list of possible names, variations, and alternative keywords, try getting the search volume from Google Keyword Planner. Google also includes similar results below. Start typing a few ideas in a search engine and wait for the autocomplete to suggest a few search phrases. Search engines know more than the rest of us know about our more intimate thoughts. Many people decide before they even get into the description of a course as long as they know what they need.ġ0 Tips on How To Write Catchy Names and Titles for Online Courses 1Use popular search queries Learning Objectives & Expectations – The title of a course can also set the expectations of the learner and summarize its objectives. Instill your brand to differentiate your offerings. Differentiation – A unique title can set your training apart from the competition. Brand Recognition – A compelling title with your brand’s characteristics will go a long way while you are building your business’ brand.Let’s take the online training business as an example and break down the advantages of a popular training course name: A catchy training program name can make a difference. Giving out enough information and engaging the readers through a short and catchy title is the secret to success.įor example, a catchy online course title can also be an integral part of your online training business giving tangibility to an intangible concept and differentiating your online training from the competition. The difference between a good and a great course title has a significant impact on your visitors and ultimately your sales.Īs such, you will need to make sure that you create a descriptive and interesting title. Writing a good eLearning title might sound easy, but can be quite challenging. From what words are best, what makes a good name, and what makes the right name for a course – these tips can help come up with both creative names as well as unique names that are also memorable!Īn enticing and robust headline is perhaps the most essential element of any marketing copy. This article will be your go-to for everything you need to know about brainstorming great course titles. Regardless of whether it is a free or paid course, you still want it to be compelling for prospective learners to hit the “sign up” button, right?īut, what makes a great name for an online course? Is there a specific SEO strategy you can apply to decide on the best name? What elements should you be mindful of when assessing potential titles? Is there a way to ensure that your online course will appear on the search engine results when your audience searches for the online course topic? Are there keywords you should include that will increase the chances? While you may be fretting about the content, it’s important to think of a title for your course that also reflects what you want learners will take away from each unit. It makes sense that you also want your course to speak to the heart of your potential customers. But have you also thought of the course title? You have put so much effort and passion into creating your online course, and now you are finally ready to start selling it or promoting it to your ideal learners.
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